The Zaoyuan gold deposit, situated in Suixian County, Hubei Province, within the eastern segment of the Tongbai-Dabie Metallogenic Belt, exemplifies a structurally altered rock-type gold deposit. As shallow resources become increasingly depleted, there is an urgent need for deep prospecting. However, the region is characterized by dense vegetation and a substantial overburden, which constrains the detection depth achievable by traditional geochemical methods. To address this challenge, this study adopts a “from the known to the unknown” research methodology and utilizes geoelectrochemical integrated technology to conduct prospecting prediction research for concealed gold deposits in the Zaoyuan mining area. Initially, a feasibility test was performed on the known Profile 4. The validation results reveal significant anomalies in geoelectrically extracted elements such as Au, Ag, Mo, and Bi directly above the ore body. Additionally, soil ionic conductivity and pyrolytic mercury display characteristic “rabbit-ear” shaped anomalies, which are highly consistent with the location of the deep ore body, thereby confirming the efficacy of this method in the area. Based on these findings, systematic measurements were conducted in the unexplored region along four survey lines arranged on a grid with 100 m×20 m spacing. Additionally, one geoelectric extraction survey line was positioned parallel to the F27 fault, comprising a total of 106 sampling points. Analysis of single-element anomalies reveals that gold (Au) demonstrates the highest degree of dispersion, identifying it as the most promising element in the region. The anomalies predominantly exhibit a northeast (NE) trend, which aligns with the strike of the F27 fault. Of particular interest is the Au-1 anomaly in the western section, which presents a peak concentration of 31.12 ng/g and displays a distinct three-zone concentration pattern. This anomaly shows a strong correlation with associated element anomalies, including silver (Ag), molybdenum (Mo), and bismuth (Bi). Furthermore, soil ionic conductivity and pyrolytic mercury anomalies also follow the NE trend, demonstrating high consistency with the elemental anomalies and structural zones. By integrating geological and geoelectrochemical characteristics, a comprehensive geological-geoelectrochemical prospecting model was developed for the area. This study presents a model that identifies the Sinian Shangjiadian Formation albite schist as the host horizon, with NW-trending and secondary faults serving as ore-controlling structures, and silicification and pyritization acting as alteration indicators. The geoelectrochemical criteria encompass anomalies in Au, Ag, and Hg, as well as distinctive “rabbit-ear” anomalies in soil ionic conductivity and pyrolytic mercury. Utilizing this model, three prospecting targets were delineated within the unexplored area: a Class Ⅰ target in the west, characterized by a comprehensive and high-intensity anomaly assemblage indicative of optimal metallogenic conditions; a Class Ⅱ target in the east, exhibiting clear signs of mineralization; and a Class Ⅲ target in the south, which presents preliminary indications of prospectivity. The geoelectrochemical integrated technology has demonstrated significant efficacy in detecting concealed gold deposits in regions with thick overburden. The prospecting model established through this research offers a technical framework for gold exploration in analogous areas. This investigation provides a scientific foundation for both deep and peripheral exploration in the Zaoyuan mining area, with a total of three prospecting targets identified, among which the Class Ⅰ target is particularly promising.